Kevin Rathge
Collaborative team leader specializing in UI design, branding, and related visual communication for brands.
Experience
Interactive Art Director / Lead UI Designer
2016 — Present
The University of Texas at Austin, University Communications
Design and develop university-wide digital brand standards, components, and best practices for web projects—the Texas Design System—to improve our user experience. Concept, wireframe, prototype, and design university websites based on user testing, analytics, and business goals. Collaborate with Developer and UX Manager to determine strategy and execution on all projects. Design and build HTML email brand templates for use on campus. Create a UX/UI curriculum to build our team's skillset and expertise.
Art Director
2012 — 2016
The University of Texas at Austin, University Creative Services
Oversaw and championed the redesign of the 2014 university academic brand and design standards. Coordinated with Project Managers to assign work to our Sr. Designers, writers, and photographers. Consulted with core clients to scope projects. Worked with communication teams across campus to uphold and align their college or school brand standards.
Art Director
2007 — 2012
The University of Texas at Austin, University Development
Lead and expanded University Development design standards. Designed and directed print and digital materials including special projects, invitations, and presentations. Built university capital campaign standards for print and digital materials used by development teams across campus. Coordinated and assigned the work of our Sr. Designer. Worked with writing team on messaging for capitol campaign, advertisements, and general materials.
Skillset
Visual Design & Strategy
User Interface (UI) Design
User Experience (UX)
Information Architecture
Brand Management
Print Design
Illustration
Motion Design
Tools
Adobe Creative Suite
Sketch
InVision
HTML & CSS
HTML Email
Haiku
Education
BFA, Graphic Design; Minor in Drawing
1994 — 1997
Bowling Green State University
Illustration
1992 — 1994
Columbus College of Art and Design